{"id":27098,"date":"2025-01-24T13:53:31","date_gmt":"2025-01-24T13:53:31","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=27098"},"modified":"2025-07-20T10:26:54","modified_gmt":"2025-07-20T10:26:54","slug":"marketing-capability-dream-team","status":"publish","type":"post","link":"https:\/\/locksmith.works\/marketing-capability-dream-team\/","title":{"rendered":"The marketing capability collective: LockSmith’s dream team"},"content":{"rendered":"\n

How LockSmith is building the marketing capability dream team<\/h2>\n\n\n\n

If you’re going to build world-class marketing academies, you need a world-class marketing capability team. <\/p>\n\n\n\n

LockSmith was founded in 2020 by Chris Lock and Alex O’Rourke with a simple belief: marketing training is the foundation of marketing effectiveness<\/strong>. <\/p>\n\n\n\n

Fast forward to today, and LockSmith has become a trusted partner to some of the world\u2019s most ambitious marketing team, delivering global marketing capability programmes that are practical, fun and, crucially, stick<\/em>. But to keep delivering bigger and better programmes, we need to build an even bigger dream team. <\/p>\n\n\n\n

The solution? We’re bringing together the brightest minds in marketing capability. These are no ordinary hires. They\u2019re specialists and seasoned pros from the worlds of luxury drinks, customer marketing, innovation and brand strategy. But what unites them is more than experience: it’s their shared passion for capability-building, and their proven track record of helping marketers thrive.<\/p>\n\n\n\n

This is our new Guild of LockSmiths.<\/p>\n\n\n\n

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A warm welcome<\/h2>\n\n\n\n

To welcome our new cohort of seasoned subject matter experts, Learning Designers and expert facilitators into the Guild of LockSmith, we hosted an onboarding workshop in London. <\/p>\n\n\n\n

From our \u201cKey to Me\u201d icebreaker to sessions on The LockSmith Way<\/em>, the day was a true celebration of what makes us special: our shared values, our collective energy, and our commitment to creating better marketers.<\/p>\n\n\n\n

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Collaboration at the core<\/h2>\n\n\n\n

For our team, collaboration isn\u2019t just a business value. It\u2019s personal.<\/p>\n\n\n\n

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\u201cI love working with other people. I love helping people work well together. It\u2019s at the heart of who I am, and so it is at the heart of what LockSmith stands for.\u201d Chris Lock, LockSmith founder<\/p>\n<\/blockquote>\n\n\n\n

That spirit is what drives our approach. We don\u2019t just \u201cbring people in\u201d\u2014we co-create. We learn from each other. We invest in building a genuine sense of team and togetherness, because that\u2019s what fuels our ability to deliver truly transformational marketing capability programmes.<\/p>\n\n\n\n

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Ready to unlock the potential in the people behind of your team?<\/strong>

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With momentum building, the next stop was the UK & Ireland. Again, the focus was on embedding foundational capability \u2014 but this time, tailored to reflect local culture, commercial context, and brand priorities<\/strong>.<\/p>\n\n\n\n

Two interactive workshops delivered immediate impact:<\/p>\n\n\n\n