{"id":26608,"date":"2023-11-13T15:00:55","date_gmt":"2023-11-13T15:00:55","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=26608"},"modified":"2025-07-20T10:31:55","modified_gmt":"2025-07-20T10:31:55","slug":"yeo-valley-round-2","status":"publish","type":"post","link":"https:\/\/locksmith.works\/yeo-valley-round-2\/","title":{"rendered":"Unlocking Better Briefs and Insights for Yeo Valley"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" data-id=\"26609\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/1699545115527-1024x769.jpeg\" alt=\"\" class=\"wp-image-26609\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/1699545115527-1024x769.jpeg 1024w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/1699545115527-980x736.jpeg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/1699545115527-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>That&#8217;s a wrap! <\/p>\n\n\n\n<p>We are back from two fantastic days in the West Country with the teams from&nbsp;<a href=\"https:\/\/www.yeovalley.co.uk\/\">Yeo Valley Organic<\/a><a href=\"https:\/\/www.linkedin.com\/company\/yeo-valley-production-ltd\/\">,<\/a> <a href=\"https:\/\/www.linkedin.com\/company\/yeo-valley-production-ltd\/\">Yeo Valley Production Ltd<\/a>&nbsp;&amp;&nbsp;<a href=\"https:\/\/www.arlafoods.co.uk\/\">Arla Foods<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we did <\/h2>\n\n\n\n<p>We were there to help the teams get better at Insights and then briefing marketing activity based on those insights.<\/p>\n\n\n\n<p>Insights and briefing are critical, but underrated, skills for marketers. The truth is, most aren\u2019t good enough at them. So we were delighted to help! <\/p>\n\n\n\n<p>Especially as it&#8217;s got to be a contender for the best venue we\u2019ve trained in AND the best place to work.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the course covered&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Day 1 was focused on unlocking real insights. We covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduction to the LockPicking Toolkit\u200b<\/li>\n\n\n\n<li>Defining the Consumer Challenge\u200b<\/li>\n\n\n\n<li>Gathering the information&nbsp;\u200b<\/li>\n\n\n\n<li>Generating the insight\u200b<\/li>\n\n\n\n<li>Strategy and activity planning<\/li>\n<\/ul>\n\n\n\n<p>Day 2 was dedicated to writing and delivering kick-ass briefs. We covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inputs to a great brief\u200b<\/li>\n\n\n\n<li>Why briefing matters\u200b<\/li>\n\n\n\n<li>Writing an amazing brief\u200b<\/li>\n\n\n\n<li>Delivering an inspirational briefing\u200b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<p>We are over the moon to have received a net promoter score of 93! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/YV-1-1-1024x769.jpeg\" alt=\"\" class=\"wp-image-26612\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/YV-1-1-1024x769.jpeg 1024w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/YV-1-1-980x736.jpeg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/11\/YV-1-1-480x360.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Here is what Niall Mckee, Brand Marketing Director at Yeo Valley, had to say: <\/p>\n\n\n\n<p>&#8220;Our second multi-day training with Chris and Alex has again been packed full of new learning, tools, insights, engagement, collaboration and fun.\u201d<\/p>\n\n\n\n<p>Here is what some of the delegates had to say:<\/p>\n\n\n\n<p>\u201cAfter my training sessions with&nbsp;<a href=\"https:\/\/www.locksmith.works\/\">LockSmith<\/a>&nbsp;I\u2019ve come away feeling really confident with writing insights and developing briefs. Their tools are easy to use, I have them saved to my desktop and use regularly.\u201d <\/p>\n\n\n\n<p>\u201cThe <a href=\"https:\/\/www.locksmith.works\/\">LockSmith<\/a> workshops are insanely insightful and inspiring. You want to get cracking with a new piece of work straight away and pop all your new tools you\u2019ve learnt into practice.\u201d <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">We\u2019re&nbsp;here to help&nbsp;<\/h2>\n\n\n\n<p>If you or your team need help unlocking better briefs, unlocking real insights or a combination of the two, please <a href=\"https:\/\/www.locksmith.works\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a>&nbsp;with us. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-26187\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-980x653.jpeg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We are back from two fantastic days in the West Country with the teams from Yeo Valley Organic, Yeo Valley Production Ltd &#038; Arla Foods.<\/p>\n","protected":false},"author":2,"featured_media":26610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[22,10],"tags":[20,21,36,14,15],"class_list":["post-26608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-marketing-and-innovation","tag-briefing","tag-capability","tag-insight","tag-marketing","tag-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking Better Briefs and Insights for Yeo Valley - LockSmith<\/title>\n<meta name=\"description\" content=\"LockSmith&#039;s marketing capability work with Yeo Valley. Building marketing skills for success in the organic food sector\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locksmith.works\/yeo-valley-round-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Better Briefs and Insights for Yeo Valley - LockSmith\" \/>\n<meta property=\"og:description\" content=\"LockSmith&#039;s marketing capability work with Yeo Valley. 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