{"id":26509,"date":"2023-09-24T16:14:37","date_gmt":"2023-09-24T15:14:37","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=26509"},"modified":"2025-07-20T10:33:17","modified_gmt":"2025-07-20T10:33:17","slug":"helping-lionsgate-deliver-better-briefs","status":"publish","type":"post","link":"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/","title":{"rendered":"Helping Lionsgate deliver better briefs"},"content":{"rendered":"\n

We are busy preparing to train Lionsgate<\/a>, global content specialists, & their marketing team to write and deliver better briefs. <\/p>\n\n\n\n

Next week, we will visit the team to deliver a 1-day workshop which is a tailored version of our \u2018Unlock Amazing Briefs\u2019<\/a> training, a course we\u00a0designed to teach marketers how to write and deliver much better briefs – and get to much better work as a result.\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Why briefing matters <\/h2>\n\n\n\n

Briefing is critical if you want great work.  But briefing is hard and most people aren\u2019t taught how to do it properly.  In fact, many marketers are criticised for writing poor briefs by their agencies, as you\u2019ll see in this report by The Better Briefs Project<\/a>.    <\/p>\n\n\n\n

What the course covers   <\/h2>\n\n\n\n

We covered why briefing matters, the foundations of a good brief, writing the brief, delivering the brief and importantly how to embed the learnings to help the team get to better work and better performance. <\/p>\n\n\n\n

We\u2019re here to help <\/h2>\n\n\n\n

If you or your team need help unlocking better briefs, please get in touch<\/a> with us. <\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

We’re thrilled to be working with Lionsgate, completing a one-day briefing workshop with their marketing team. <\/p>\n","protected":false},"author":2,"featured_media":26187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[22,10],"tags":[20,21,26,14],"class_list":["post-26509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-marketing-and-innovation","tag-briefing","tag-capability","tag-growth-strategy","tag-marketing"],"yoast_head":"\nHelping Lionsgate deliver better briefs - LockSmith<\/title>\n<meta name=\"description\" content=\"Marketing capability development for entertainment brands. 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LockSmith's work with Lionsgate building marketing excellence in media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/\" \/>\n<meta property=\"og:site_name\" content=\"LockSmith\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-24T15:14:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-20T10:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/\"},\"author\":{\"name\":\"Chris\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/person\/1389d0815c10a6080d1cd618cd227e07\"},\"headline\":\"Helping Lionsgate deliver better briefs\",\"datePublished\":\"2023-09-24T15:14:37+00:00\",\"dateModified\":\"2025-07-20T10:33:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/\"},\"wordCount\":207,\"publisher\":{\"@id\":\"https:\/\/locksmith.works\/#organization\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1.jpeg\",\"keywords\":[\"Briefing\",\"Capability\",\"growth strategy\",\"Marketing\"],\"articleSection\":[\"Consulting\",\"Marketing and Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/\",\"url\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/\",\"name\":\"Helping Lionsgate deliver better briefs - LockSmith\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/helping-lionsgate-deliver-better-briefs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1.jpeg\",\"datePublished\":\"2023-09-24T15:14:37+00:00\",\"dateModified\":\"2025-07-20T10:33:17+00:00\",\"description\":\"Marketing capability development for entertainment brands. 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