{"id":26046,"date":"2022-06-20T16:24:00","date_gmt":"2022-06-20T15:24:00","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=26046"},"modified":"2025-07-20T10:40:00","modified_gmt":"2025-07-20T10:40:00","slug":"key-to-customer-marketing","status":"publish","type":"post","link":"https:\/\/locksmith.works\/key-to-customer-marketing\/","title":{"rendered":"&#8216;The Key To Customer Marketing\u2019, a new course in partnership with the UK\u2019s number 1 whisky distributer\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/key-to-cutomer-marketing-1024x527.png\" alt=\"\" class=\"wp-image-26191\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/key-to-cutomer-marketing-980x505.png 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/key-to-cutomer-marketing-480x247.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>We are delighted to be partnering with the marketing team at <a href=\"https:\/\/uk.edrington.com\/en\">Edrington UK<\/a> to roll out a new training course, <a href=\"https:\/\/www.locksmith.works\/training\/the-key-to-customer-marketing\/\">The<strong> <\/strong>Key to Customer Marketing<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The course in a nutshell<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<p>We designed the course to equip marketers of all levels with a strong foundation in customer &amp; shopper marketing across the full activity cycle, from strategy, activity planning and execution to measurement and evaluation. Using our personal experience (over 20 years in the industry respectively!), we explored the best shopper marketing principles, processes and tools, such as choosing the right activations, developing PoS tool kits and how to write a killer sell-in. We also looked at category marketing, understanding buyers and delivering brilliant execution. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-id=\"26203\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Small-Batch-Bourbon-Collection.png\" alt=\"\" class=\"wp-image-26203\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Small-Batch-Bourbon-Collection.png 700w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Small-Batch-Bourbon-Collection-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" data-id=\"26192\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Makers-Mark.png\" alt=\"\" class=\"wp-image-26192\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Makers-Mark.png 700w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Makers-Mark-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 700px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding diverse perspectives<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>To pilot this course, we have worked closely with the <a href=\"https:\/\/uk.edrington.com\/en\">Edrington<\/a> team to uniquely tailor our materials to their business and the Spirits industry. A huge part of this work is interviewing the different teams across the <a href=\"https:\/\/uk.edrington.com\/en\">Edrington<\/a> business, as well as a line-up of expert guest speakers. These video interviews are integral to the training:&nbsp; it is so important that marketers understand the perspectives of all the stakeholders they are working with, from retailers, to buyers to merchandising teams. And if they can understand these perspectives in the context of real, live business issues? Well, that\u2019s a game changer.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>We\u2019re here to help<\/strong>&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-26187\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-980x653.jpeg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>If your business or team would benefit from bespoke, in-house training in customer marketing, <a href=\"https:\/\/www.locksmith.works\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">please get in touch<\/a> with us.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We are delighted to be partnering with the marketing team at Edrington UK to roll out a new training course, The Key to Customer Marketing.\u00a0<\/p>\n","protected":false},"author":4,"featured_media":26051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[22,10],"tags":[21,25,26,14],"class_list":["post-26046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-marketing-and-innovation","tag-capability","tag-customer-marketing","tag-growth-strategy","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;The Key To Customer Marketing\u2019, a new course in partnership with the UK\u2019s number 1 whisky distributer\u00a0 - LockSmith<\/title>\n<meta name=\"description\" content=\"Marketing insights from the whiskey industry. 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