{"id":26040,"date":"2023-05-05T16:00:03","date_gmt":"2023-05-05T15:00:03","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=26040"},"modified":"2025-07-20T10:36:46","modified_gmt":"2025-07-20T10:36:46","slug":"helping-marketing-planning-teams-unlock-better-insights","status":"publish","type":"post","link":"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/","title":{"rendered":"A new course helping Marketing &amp; Planning teams unlock better insights"},"content":{"rendered":"\n<p>We\u2019re in Madrid this week! We\u2019re here to pilot a new myth-busting training course, called \u2018<a href=\"https:\/\/www.locksmith.works\/training\/unlock-real-insights\/\">Unlock Real Insights<\/a>\u2019, for <a href=\"https:\/\/www.williamgrant.com\">William Grant &amp; Sons<\/a>, the premium spirit distillers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The course is designed to unlock insight, one of the most over-used and least-understood terms in marketing, by helping teams to learn how to differentiate information from insight, uncover &amp; generate insights, and apply insight to unlock growth.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who is this course for?<\/strong>&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<p>The pilot we\u2019re delivering in Madrid has been designed as a bespoke one-day workshop at a company off-site in Madrid for the Insights &amp; Analytics team at <a href=\"https:\/\/www.williamgrant.com\">William Grant and Sons<\/a>, to help develop the team\u2019s skills in this critical area. But, the foundations of this course would be valuable for marketers of all levels. The aim of the game is to help anyone looking to significantly improve the quality of their marketing output, by better understanding insights and how to use them to unlock growth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/william-1-scaled-1-1024x768.jpg\" alt=\"\" class=\"wp-image-26175\" style=\"object-fit:cover\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/william-1-scaled-1-980x735.jpg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/william-1-scaled-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What we cover<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The pilot we delivered for William Grant and sons was designed to hone the team\u2019s insights skills, including modules such as \u2018the power of insights\u2019, \u2018defining the issue\u2019, \u2018identifying barriers &amp; opportunities\u2019, \u2018generating insights\u2019 and \u2018using insights\u2019. &nbsp;We love courses like this, where we combine functional skills training with lots of practice and application.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/william-2-scaled-1-1024x768.jpg\" alt=\"\" class=\"wp-image-26176\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/william-2-scaled-1-980x735.jpg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/william-2-scaled-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get in touch<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n\n<p>If your business or team (from marketing, brand and comms to planning, insights &amp; analytics) would benefit from bespoke, in-house insight training, please <a href=\"https:\/\/www.locksmith.works\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a>&nbsp;with us. <\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We\u2019re in Madrid this week! We\u2019re here to pilot a new myth-busting training course, called \u2018Unlock Real Insights\u2019, for William Grant &#038; Sons, the premium spirit distillers.\u00a0\u00a0<\/p>\n","protected":false},"author":4,"featured_media":26041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[22,10],"tags":[21,26,13,14],"class_list":["post-26040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-marketing-and-innovation","tag-capability","tag-growth-strategy","tag-innovation","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A new course helping Marketing &amp; Planning teams unlock better insights - LockSmith<\/title>\n<meta name=\"description\" content=\"LockSmith&#039;s new marketing planning course. Build strategic planning skills that drive business growth and marketing effectiveness\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A new course helping Marketing &amp; Planning teams unlock better insights - LockSmith\" \/>\n<meta property=\"og:description\" content=\"LockSmith&#039;s new marketing planning course. Build strategic planning skills that drive business growth and marketing effectiveness\" \/>\n<meta property=\"og:url\" content=\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"LockSmith\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-05T15:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-20T10:36:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/William-Grant.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"885\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Cobley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Cobley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/\"},\"author\":{\"name\":\"Sophie Cobley\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/person\/0a175bee1822bdebac5150d2213c70dd\"},\"headline\":\"A new course helping Marketing &amp; Planning teams unlock better insights\",\"datePublished\":\"2023-05-05T15:00:03+00:00\",\"dateModified\":\"2025-07-20T10:36:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/\"},\"wordCount\":273,\"publisher\":{\"@id\":\"https:\/\/locksmith.works\/#organization\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/William-Grant.jpeg\",\"keywords\":[\"Capability\",\"growth strategy\",\"Innovation\",\"Marketing\"],\"articleSection\":[\"Consulting\",\"Marketing and Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/\",\"url\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/\",\"name\":\"A new course helping Marketing &amp; Planning teams unlock better insights - LockSmith\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/helping-marketing-planning-teams-unlock-better-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/William-Grant.jpeg\",\"datePublished\":\"2023-05-05T15:00:03+00:00\",\"dateModified\":\"2025-07-20T10:36:46+00:00\",\"description\":\"LockSmith's new marketing planning course. 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