{"id":26032,"date":"2023-03-17T18:00:00","date_gmt":"2023-03-17T18:00:00","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=26032"},"modified":"2025-07-20T10:37:29","modified_gmt":"2025-07-20T10:37:29","slug":"helping-vodafone-deliver-better-briefs","status":"publish","type":"post","link":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/","title":{"rendered":"Helping Vodafone deliver better briefs"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/unlock-amazing-briefs-1024x527.png\" alt=\"\" class=\"wp-image-26182\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/unlock-amazing-briefs-980x505.png 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/unlock-amazing-briefs-480x247.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>We had a fantastic experience with the <a href=\"https:\/\/www.vodafone.co.uk\">Vodafone<\/a> marketing team in Dublin this week. We were there to deliver a tailored version of our <a href=\"https:\/\/www.locksmith.works\/training\/unlocking-amazing-briefs\/\">\u2018Unlock Amazing Briefs\u2019<\/a> training, a course we&nbsp;designed to teach marketers how to write and deliver much better briefs and&nbsp;there much better work.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why briefing matters&nbsp;<\/h2>\n\n\n\n<p>Briefing is critical if you want great work.&nbsp;&nbsp;But briefing is&nbsp;hard&nbsp;and most people&nbsp;aren\u2019t&nbsp;taught how to do it properly.&nbsp;&nbsp;In fact, many marketers are criticised for writing poor briefs by their agencies, as&nbsp;you\u2019ll&nbsp;see in this report by&nbsp;<a href=\"https:\/\/www.betterbriefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Better Briefs Project<\/a>.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What the course covers&nbsp;&nbsp;&nbsp;<\/h2>\n\n\n\n<p>We covered why briefing matters, the foundations of a good brief, writing the brief, delivering the brief and importantly how to embed the learnings to help the team get to better work and better performance.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The result&nbsp;&nbsp;<\/h2>\n\n\n\n<p>We are proud to say that the feedback from the <a href=\"https:\/\/www.vodafone.co.uk\">Vodafone<\/a> team has been incredible, as the course brought the different sides of a big team together and helped them feel closer to the work!&nbsp;In the words of Orla&nbsp;Nagle, Head of Marketing at Vodafone:&nbsp;<\/p>\n\n\n\n<p>\u201cWe signed up for an \u2018Unlock amazing briefs\u2019 workshop but Alex and Chris delivered so much more than that! The energy and passion that they brought to the subject was a joy to experience. With practical examples and inspiring stories throughout the day I can honestly say I have never seen the team so engaged \u2013 a few weeks have passed since the training and the team are still buzzing.&nbsp;<\/p>\n\n\n\n<p>The course has not only reframed and elevated the importance of the brief and brief writing as a&nbsp;process, but&nbsp;has gone one step further to influence a change to our team\u2019s way of working. We\u2019ve a new process in place where we do a \u2018pre brief\u2019 team chat, meaning the whole team understand what we are trying to achieve with the work and have an opportunity to input, even if not working directly on the project. A 2nd team&nbsp;session is then used to share WIP brief for builds.&nbsp;It\u2019s&nbsp;really brought the different sides of a big team together and they are loving feeling closer to the work!\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-1024x683.jpeg\" alt=\"\" class=\"wp-image-26187\" srcset=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-980x653.jpeg 980w, https:\/\/locksmith.works\/wp-content\/uploads\/2023\/07\/Chris-and-Alex-unlock-scaled-1-480x320.jpeg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">We\u2019re&nbsp;here to help&nbsp;<\/h2>\n\n\n\n<p>If you or your team need help unlocking better briefs, please <a href=\"https:\/\/www.locksmith.works\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">get in touch<\/a>&nbsp;with us. <\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We&#8217;re thrilled to have just completed a one-day briefing workshop with the marketing team at Vodafone Ireland.<\/p>\n","protected":false},"author":3,"featured_media":26036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[22,10],"tags":[21,26,14],"class_list":["post-26032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulting","category-marketing-and-innovation","tag-capability","tag-growth-strategy","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping Vodafone deliver better briefs - LockSmith<\/title>\n<meta name=\"description\" content=\"How LockSmith helped Vodafone improve marketing briefing capabilities through practical training and skill development programmes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping Vodafone deliver better briefs - LockSmith\" \/>\n<meta property=\"og:description\" content=\"How LockSmith helped Vodafone improve marketing briefing capabilities through practical training and skill development programmes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\" \/>\n<meta property=\"og:site_name\" content=\"LockSmith\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-17T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-20T10:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1478\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/person\/65a8f1cb8e36324bbd41f38e8ca444fc\"},\"headline\":\"Helping Vodafone deliver better briefs\",\"datePublished\":\"2023-03-17T18:00:00+00:00\",\"dateModified\":\"2025-07-20T10:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\/\/locksmith.works\/#organization\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg\",\"keywords\":[\"Capability\",\"growth strategy\",\"Marketing\"],\"articleSection\":[\"Consulting\",\"Marketing and Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\",\"url\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\",\"name\":\"Helping Vodafone deliver better briefs - LockSmith\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg\",\"datePublished\":\"2023-03-17T18:00:00+00:00\",\"dateModified\":\"2025-07-20T10:37:29+00:00\",\"description\":\"How LockSmith helped Vodafone improve marketing briefing capabilities through practical training and skill development programmes\",\"breadcrumb\":{\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage\",\"url\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg\",\"contentUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg\",\"width\":1478,\"height\":1108},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/locksmith.works\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Helping Vodafone deliver better briefs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/locksmith.works\/#website\",\"url\":\"https:\/\/locksmith.works\/\",\"name\":\"LockSmith\",\"description\":\"Marketing and innovation consultancy, team training and coaching\",\"publisher\":{\"@id\":\"https:\/\/locksmith.works\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/locksmith.works\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/locksmith.works\/#organization\",\"name\":\"LockSmith\",\"url\":\"https:\/\/locksmith.works\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2025\/05\/cropped-LockSmith-Favicon-1.jpg\",\"contentUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2025\/05\/cropped-LockSmith-Favicon-1.jpg\",\"width\":512,\"height\":512,\"caption\":\"LockSmith\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/locksmith-consulting\/posts\/?feedView=all\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/person\/65a8f1cb8e36324bbd41f38e8ca444fc\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c01737ec57c8225f70f35484944e8c3ff09e5af3c718ccb5d4189d0e679e7b1f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c01737ec57c8225f70f35484944e8c3ff09e5af3c718ccb5d4189d0e679e7b1f?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"url\":\"https:\/\/locksmith.works\/author\/al3x0r0urk3\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Helping Vodafone deliver better briefs - LockSmith","description":"How LockSmith helped Vodafone improve marketing briefing capabilities through practical training and skill development programmes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/","og_locale":"en_US","og_type":"article","og_title":"Helping Vodafone deliver better briefs - LockSmith","og_description":"How LockSmith helped Vodafone improve marketing briefing capabilities through practical training and skill development programmes","og_url":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/","og_site_name":"LockSmith","article_published_time":"2023-03-17T18:00:00+00:00","article_modified_time":"2025-07-20T10:37:29+00:00","og_image":[{"width":1478,"height":1108,"url":"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg","type":"image\/jpeg"}],"author":"Alex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#article","isPartOf":{"@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/"},"author":{"name":"Alex","@id":"https:\/\/locksmith.works\/#\/schema\/person\/65a8f1cb8e36324bbd41f38e8ca444fc"},"headline":"Helping Vodafone deliver better briefs","datePublished":"2023-03-17T18:00:00+00:00","dateModified":"2025-07-20T10:37:29+00:00","mainEntityOfPage":{"@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/"},"wordCount":433,"publisher":{"@id":"https:\/\/locksmith.works\/#organization"},"image":{"@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage"},"thumbnailUrl":"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg","keywords":["Capability","growth strategy","Marketing"],"articleSection":["Consulting","Marketing and Innovation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/","url":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/","name":"Helping Vodafone deliver better briefs - LockSmith","isPartOf":{"@id":"https:\/\/locksmith.works\/#website"},"primaryImageOfPage":{"@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage"},"image":{"@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage"},"thumbnailUrl":"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg","datePublished":"2023-03-17T18:00:00+00:00","dateModified":"2025-07-20T10:37:29+00:00","description":"How LockSmith helped Vodafone improve marketing briefing capabilities through practical training and skill development programmes","breadcrumb":{"@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#primaryimage","url":"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg","contentUrl":"https:\/\/locksmith.works\/wp-content\/uploads\/2023\/06\/Vodafone.jpeg","width":1478,"height":1108},{"@type":"BreadcrumbList","@id":"https:\/\/locksmith.works\/helping-vodafone-deliver-better-briefs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/locksmith.works\/"},{"@type":"ListItem","position":2,"name":"Helping Vodafone deliver better briefs"}]},{"@type":"WebSite","@id":"https:\/\/locksmith.works\/#website","url":"https:\/\/locksmith.works\/","name":"LockSmith","description":"Marketing and innovation consultancy, team training and coaching","publisher":{"@id":"https:\/\/locksmith.works\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/locksmith.works\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/locksmith.works\/#organization","name":"LockSmith","url":"https:\/\/locksmith.works\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/locksmith.works\/#\/schema\/logo\/image\/","url":"https:\/\/locksmith.works\/wp-content\/uploads\/2025\/05\/cropped-LockSmith-Favicon-1.jpg","contentUrl":"https:\/\/locksmith.works\/wp-content\/uploads\/2025\/05\/cropped-LockSmith-Favicon-1.jpg","width":512,"height":512,"caption":"LockSmith"},"image":{"@id":"https:\/\/locksmith.works\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/locksmith-consulting\/posts\/?feedView=all"]},{"@type":"Person","@id":"https:\/\/locksmith.works\/#\/schema\/person\/65a8f1cb8e36324bbd41f38e8ca444fc","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/locksmith.works\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c01737ec57c8225f70f35484944e8c3ff09e5af3c718ccb5d4189d0e679e7b1f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c01737ec57c8225f70f35484944e8c3ff09e5af3c718ccb5d4189d0e679e7b1f?s=96&d=mm&r=g","caption":"Alex"},"url":"https:\/\/locksmith.works\/author\/al3x0r0urk3\/"}]}},"_links":{"self":[{"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/posts\/26032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/comments?post=26032"}],"version-history":[{"count":1,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/posts\/26032\/revisions"}],"predecessor-version":[{"id":28247,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/posts\/26032\/revisions\/28247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/media\/26036"}],"wp:attachment":[{"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/media?parent=26032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/categories?post=26032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/locksmith.works\/wp-json\/wp\/v2\/tags?post=26032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}