{"id":25196,"date":"2022-02-08T15:22:18","date_gmt":"2022-02-08T15:22:18","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=25196"},"modified":"2025-07-20T10:41:24","modified_gmt":"2025-07-20T10:41:24","slug":"bespoke-training-for-uktv","status":"publish","type":"post","link":"https:\/\/locksmith.works\/bespoke-training-for-uktv\/","title":{"rendered":"LockSmith Consulting\u00a0is developing a bespoke training programme for UKTV, focusing on their brand building capability."},"content":{"rendered":"\n<p>We are super-excited to be working with\u00a0Simon Michaelides\u00a0and the Marcomms team at\u00a0<a href=\"https:\/\/uktvplay.uktv.co.uk\">UKTV<\/a> to develop a bespoke training course in brand building.  It&#8217;s such a dynamic industry, with properties that audiences have deep emotional connections with.  A marketer&#8217;s dream!<\/p>\n\n\n\n<p>The course is being uniquely tailored to UKTV and to the TV entertainment industry. It will be based on best practice marcomms principles, processes and tools drawn from our extensive experience and from industry leading thinking from publications such as <a href=\"https:\/\/www.marketingscience.info\/books\/\">&#8220;How Brands Grow&#8221;<\/a> by Bryon Sharp and <a href=\"https:\/\/ipa.co.uk\/knowledge\/publications-reports\/the-long-and-the-short-of-it-balancing-short-and-long-term-marketing-strategies\">&#8220;The Long and the Short of it&#8221;<\/a> by Binet and Field.<\/p>\n\n\n\n<p>If your business or team would benefit from bespoke, in-house training in brand building, <a href=\"http:\/\/www.locksmith.works\/contact\">please get in touch<\/a> with\u00a0Alex or me.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We are super-excited to be working with\u00a0Simon Michaelides\u00a0and the Marcomms team at\u00a0UKTV to develop a bespoke training course in brand building. It&#8217;s such a dynamic industry, with properties that audiences have deep emotional connections with. A marketer&#8217;s dream! The course is being uniquely tailored to UKTV and to the TV entertainment industry. It will be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25188,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-25196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-innovation","category-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LockSmith Consulting\u00a0is developing a bespoke training programme for UKTV, focusing on their brand building capability. - LockSmith<\/title>\n<meta name=\"description\" content=\"How LockSmith helped UKTV develop marketing capabilities in the competitive media landscape through targeted skills development\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LockSmith Consulting\u00a0is developing a bespoke training programme for UKTV, focusing on their brand building capability. - LockSmith\" \/>\n<meta property=\"og:description\" content=\"How LockSmith helped UKTV develop marketing capabilities in the competitive media landscape through targeted skills development\" \/>\n<meta property=\"og:url\" content=\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/\" \/>\n<meta property=\"og:site_name\" content=\"LockSmith\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-08T15:22:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-20T10:41:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/locksmith.works\/wp-content\/uploads\/2022\/02\/UKTV_Visual1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/\"},\"author\":{\"name\":\"Chris\",\"@id\":\"https:\/\/locksmith.works\/#\/schema\/person\/1389d0815c10a6080d1cd618cd227e07\"},\"headline\":\"LockSmith Consulting\u00a0is developing a bespoke training programme for UKTV, focusing on their brand building capability.\",\"datePublished\":\"2022-02-08T15:22:18+00:00\",\"dateModified\":\"2025-07-20T10:41:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/\"},\"wordCount\":139,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/locksmith.works\/#organization\"},\"image\":{\"@id\":\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/locksmith.works\/wp-content\/uploads\/2022\/02\/UKTV_Visual1.jpg\",\"articleSection\":[\"Marketing and Innovation\",\"Training\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/\",\"url\":\"https:\/\/locksmith.works\/bespoke-training-for-uktv\/\",\"name\":\"LockSmith Consulting\u00a0is developing a bespoke training programme for UKTV, focusing on their brand building capability. - 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