{"id":14476,"date":"2021-07-16T09:14:12","date_gmt":"2021-07-16T09:14:12","guid":{"rendered":"https:\/\/www.locksmith.works\/?p=14476"},"modified":"2025-07-20T10:43:21","modified_gmt":"2025-07-20T10:43:21","slug":"brand-building-101-for-edrington-beam-suntory-uk","status":"publish","type":"post","link":"https:\/\/locksmith.works\/brand-building-101-for-edrington-beam-suntory-uk\/","title":{"rendered":"Brand Building 101 for Edrington Beam-Suntory UK"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<!-- divi:image {\"id\":14479,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><!-- \/divi:image --><!-- divi:paragraph -->\n<p>We\u2019re delighted to have delivered a marketing capability course to the team at Edrington Beam-Suntory UK in the last week, and have been receiving some rave reviews from the delegates. But don\u2019t just take our word for it, here\u2019s what Marketing Director <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAUZO0BwMwP0HXJvxOHVOHr0TTthsLUAIM\">Neil Skinner<\/a> had to say, \u201cWe needed an inspiring course to upskill our marketing community and provide a common set of tools, frameworks &amp; language for us to use across all the teams. Chris and Alex and knocked it out of the park with a deeply engaging course that successfully blended their expertise with our internal processes and language.\u201d<\/p>\n<p>The course covers the theory of core marketing principles and the delivers a series of practical modules that follow the key stages of the brand management cycle. Each practical module includes theory, tools, templates, case studies, voxpops from experts, practice exercise and interactive sessions. And in a little more detail, here&#8217;s the content:\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<!-- divi:list -->\n<ul class=\"wp-block-list\"><!-- divi:list-item -->\n<li>Situation analysis<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Insight<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>How to write a strategy<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Activity selection<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Briefing<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Creative development<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Media planning<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Customer Marketing<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Selling propositions<\/li>\n<!-- \/divi:list-item --> <!-- divi:list-item -->\n<li>Measurement and evaluation<\/li>\n<!-- \/divi:list-item --><\/ul>\n<p>\u00a0<span style=\"font-size: 16px;\">At the end of the course, we ran a reflections session so that each delegate could capture the key learnings they were going to apply in their day-job and so that the team leads could agree how to consolidate the learnings and embed them into the business.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">This course was delivered over Zoom in a series of 4 hour blocks, but it could equally be delivered in person provided COVID precautions are taken. If you&#8217;d like to talk to us about a capability course for your team, please drop us a line <\/span><a href=\"https:\/\/www.locksmith.works\/contact\/\" style=\"font-size: 16px;\">here<\/a><span style=\"font-size: 16px;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<!-- \/divi:paragraph -->[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>We\u2019re delighted to have delivered a marketing capability course to the team at Edrington Beam-Suntory UK in the last week, and have been receiving some rave reviews from the delegates. But don\u2019t just take our word for it, here\u2019s what Marketing Director Neil Skinner had to say, \u201cWe needed an inspiring course to upskill our [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:image {\"id\":14479,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/locksmith.works\/wp-content\/uploads\/2021\/07\/EBS-brands-for-website-1-1024x684.jpeg\" alt=\"\" class=\"wp-image-14479\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>We\u2019re delighted to have delivered a marketing capability course to the team at Edrington Beam-Suntory UK in the last week, and have been receiving some rave reviews from the delegates. But don\u2019t just take our word for it, here\u2019s what Marketing Director <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAUZO0BwMwP0HXJvxOHVOHr0TTthsLUAIM\">Neil Skinner<\/a> had to say, \u201cWe needed an inspiring course to upskill our marketing community and provide a common set of tools, frameworks &amp; language for us to use across all the teams. Chris and Alex and knocked it out of the park with a deeply engaging course that successfully blended their expertise with our internal processes and language.\u201d<br> <br>The course covers the theory of core marketing principles and the delivers a series of practical modules that follow the key stages of the brand management cycle.  Each practical module includes theory, tools, templates, case studies, voxpops from experts, practice exercise and interactive sessions.    And in a little more detail, here's the content:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Situation analysis<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Insight<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>How to write a strategy<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Activity selection<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Briefing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Creative development<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Media planning<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Customer Marketing<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Selling propositions<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li>Measurement and evaluation<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>At the end of the course, we ran a reflections session so that each delegate could capture the key learnings they were going to apply in their day-job and so that the team leads could agree how to consolidate the learnings and embed them into the business.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This course was delivered over Zoom in a series of 4 hour blocks, but it could equally be delivered in person provided COVID precautions are taken.  If you'd like to talk to us about a capability course for your team, please drop us a line <a href=\"https:\/\/www.locksmith.works\/contact\/\">here<\/a>.<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[10,11],"tags":[],"class_list":["post-14476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-innovation","category-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Building 101 for Edrington Beam-Suntory UK - LockSmith<\/title>\n<meta name=\"description\" content=\"Master brand building basics with LockSmith&#039;s comprehensive guide. 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