{"id":14,"date":"2025-04-23T14:03:08","date_gmt":"2025-04-23T14:03:08","guid":{"rendered":"https:\/\/locksmith.works\/?page_id=14"},"modified":"2025-07-20T10:17:33","modified_gmt":"2025-07-20T10:17:33","slug":"locksmiths-thinking","status":"publish","type":"page","link":"https:\/\/locksmith.works\/locksmiths-thinking\/","title":{"rendered":"Thinking"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFC800&#8243; background_image=&#8221;https:\/\/locksmith.works\/wp-content\/uploads\/2025\/06\/LockSmith-Flying-Fish-1kpx.png&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;20%&#8221; background_position=&#8221;top_left&#8221; background_vertical_offset=&#8221;35%&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_phone=&#8221;off&#8221; background_image_width_phone=&#8221;60%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; 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locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<h1>Our thinking<\/h1>\n<p><span data-contrast=\"none\" xml:lang=\"EN-GB\" lang=\"EN-GB\" class=\"TextRun SCXW113289874 BCX0\"><span class=\"NormalTextRun SCXW113289874 BCX0\">From punchy think pieces to recaps of our invite-only, peer-led forums, this is where we share our take on the <\/span><span class=\"NormalTextRun SCXW113289874 BCX0\">common challenges<\/span><span class=\"NormalTextRun SCXW113289874 BCX0\"> marketing teams are up against, the skills and behaviours leaders need to build and practical ways to turn inspiration into action.<\/span><\/span><span class=\"EOP SCXW113289874 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;21%&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;11%&#8221; background_vertical_offset=&#8221;-2%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;85%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;12&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;200&#8243; show_more=&#8221;on&#8221; show_author=&#8221;off&#8221; show_categories=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_font_size=&#8221;20px&#8221; body_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Our thinking From punchy think pieces to recaps of our invite-only, peer-led forums, this is where we share our take on the common challenges marketing teams are up against, the skills and behaviours leaders need to build and practical ways to turn inspiration into action.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking - LockSmith<\/title>\n<meta name=\"description\" content=\"Expert insights on marketing capability development. 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